Content Marketing Services

What is Content Marketing

You have many ways to connect with an audience in today’s business environment, but these days you can’t go
without content marketing. And Carbon Spark knows how to make it work for you.

Content Marketing is the tactic of distributing relevant content that will do marketing for you.
How it works:

  • Web content marketing allows your users to get to know you and your brand. Content comes in the form of:
    • Blogs
    • Videos
    • Webinars
    • Social media and more
  • The intelligence and skill displayed in your content convinces users of your expertise and trustworthiness. Trust leads to customers returning to you as a dependable source of answers to their questions. Trust can be converted into revenue when users start utilising your services.
  • When you consistently produce reliable and relevant content, both users and search engines start choosing you over your competitors.

So, with quality content marketing UK companies can trump their competition. Partner with a content creating agency that will help you reach your business goals.

How Content Marketing can benefit your business

Content marketing from a quality UK content agency helps you build your website’s authority naturally. The strategy proves your expertise through excellent content and communication.

A good content marketing strategy is to offer free, reliable content without concealed motives. If users experience your website as approachable, they will use it for information without feeling pressured. Users who feel safe are more likely to gravitate towards your paid content promotion services when in genuine need.

With the right content marketing agency UK businesses can look forward to the following:

  • Growing the visibility of your website
  • Creating brand awareness
  • Spreading content on multiple platforms, especially social media, that will gain a following of users looking for specific answers
  • Increasing your relevant content to create a more significant digital presence, which leads to a higher number of search results for your website
  • When your site is continuously shown in SERPs, it will impact your ranking and reputation

You can see the many ways good business strategy content can benefit your company. As an SEO and Content Marketing agency, Carbon Spark can help you reach various marketing goals.

Different types of Content

Here is a list of different types of content we can use to optimise your website and business:

Blog Content

Blogging is one of the principal sources of generating traffic to your website. Every post you place contains content that search engines can crawl and index, earning you a higher chance for organic ranking.

Various features of the content and how readers will utilise it will help with ranking:

  • Social media: As a market leading content marketing firm we will help you create relevant content that users will want to post on their social media accounts. The more of your content people share, the greater the possibility of user-generated traffic to your website.
  • CTA: Placing CTAs (Call To Action) within your posts could generate potential leads, converting users into customers.
  • Keywords: Keywords scattered throughout your blog will optimise your site for SERP (Search Engine Result Page) rankings.
  • Authoritative content: Creating authoritative content that answers user questions and guides them towards solutions will produce an environment of trust. If users trust you, they are more likely to become customers, which proves the value of marketing with content.

For the best content marketing results, trust the experts who know how to make all these factors work to your benefit. Want to know more about our keyword research services?

Case Studies

Case studies are success stories of customers or users. As part of the best content strategy for your brand, we discover influential case studies that prove your product or service’s effectiveness and value, and post this onto your website.

Such studies give your users a framework to decide whether your company and services are relevant and a good investment. We can present case studies in the form of videos and blog posts.

Engaging visual elements and clear CTAs tend to be most effective in converting a prospect to a client via case study.

Website Copy

Website copy as part of authority content marketing comes from a sales point of view. We fill your website’s most important pages with copy, focused on securing a user’s attention by offering them your services and products.

A content strategy agency, such as Carbon Spark, will use website copy to draw users into taking a specific course of action. The goal is to convert them from user to consumer.

Landing Pages

Users arrive on a landing page after following a link from one of your campaigns. The link can be on Google, YouTube or one of various social media platforms that are perfect for marketing your products.

We design a Landing Page with a CTA to gain a visitor’s contact details and convert users into viable and loyal customers. This makes it a vital part of Carbon Spark’s website content strategy.

Longform Content

Carbon Spark implements long-form content to deliver a great deal of in depth information to your users. The purpose is:

  • Retaining your users’ attention and lengthen their interaction time.
  • Have users dwell over the content instead of skimming over it, all thanks to well-researched and value filled pages.
  • It delivers a more complete and well-rounded form of information for those readers requiring focused answers.

We will utilise SEO principles and CTAs as part of the long-form articles to improve your chances of obtaining lead generation.

What content marketing involves

What can you look forward to when you partner with a creative content agency like Carbon Spark?

An Audit

Carbon Spark is a website content agency that will conduct an Content Audit on your website. This reveals:

• What content is outdated?
• What needs to be corrected?
• Which sections need updating into other formats?

We’ll optimise your content to enhance your business’s goals and align with your user’s journey. We use regular content audits to keep your business growing and meet your customer’s needs.

Forming Audience Personas

Outlining a solid audience persona is essential in producing targeted content aimed at your ideal user. An audience persona is a comprehensive description of the type of user you wish to target, including:

• Users’ objectives
• Their characteristics
• The demographic
• The group’s online activity

Building a marketing strategy around these facts will significantly improve your business’s content.

A customer journey is the total sum of your user’s experience on your website and interactions with your brand. When coupled with audience persona information, your knowledge of the customer journey will optimise your site for user expectation and experience.

On-Page SEO

On-Page SEO is crucial if you wish to expand your website’s reach on search engines. We will offer you our On-Page Recommendations to optimise:

• Titles
• Meta descriptions
• Keywords and more

We will also deliver page outlines specifying which points and keywords will best enhance the information you wish to place in your content.

The Strategy

Ongoing Content Strategy is the process of developing, planning and managing content. This content could be in either written format or other media. We will define and design what content would be most effective and why. Then we apply that knowledge to optimise your website more effectively and attain your marketing objectives.

Keyword Research and Creating Topics

An integral part of SEO and customer content marketing is Keyword Research. Optimising for keywords leads to driving traffic to your site. Knowing which keywords are pertinent to your specific content and correlating them with keywords utilised by potential users will draw the customers you want to your website.

A Keyword Gap Analysis will provide you with a list of keywords that your competitors are ranking for, but you are not. We will discover any gaps in their keyword usage. We then capitalise by keyword-optimising content on your site for better organic ranking in Search Engines.

As an experienced digital content agency, Carbon Spark can help you create new topics, to ensure you have great content. We will then verify those topics with the detailed keyword research. we do.

Through that research, we will ascertain which topics are worth pursuing and give you a chance to rank. It will also inform us of who is competing for those specific keywords.

We will then formulate a schedule to release the content that will give you the best possible ranking on the SERPs.

Content Creation

Content creation is the section of online content marketing that deals with creating illustrative or written content. This content could be features like:

• Blog posts
• Downloadable eBooks
• Infographics

You can leverage our content writers who are comfortable and confident working with our content outlines.

Content Creation

Content creation is the section of online content marketing that deals with creating illustrative or written content. This content could be features like:

• Blog posts
• Downloadable eBooks
• Infographics

You can leverage our content writers who are comfortable and confident working with our content outlines.

Content Marketing FAQs

Content strategy transforms your website's goals into a process. It uses your content as the primary means of obtaining your objectives. It is the "how" and "why" of your marketing strategy.

We will create content that will drive user traffic to your website and increase your customer engagement rate. We do this through:

  • Optimising blog posts
  • Longform content
  • Landing pages
  • Case studies and more

The goal is to draw your user into spending more time on your website. When they do, they will discover content that is in-depth and clearly explained. Optimisation will lead to a higher ranking on Search Engine Ranking Pages (SERPs).

Reaching out to influential online individuals with extensive and relevant followings is a central part of Carbon Sparks' content marketing campaign. Building links from their sites, by utilizing Link Building methods, will extend your website’s influence and reach. Displaying your services on as many platforms possible will increase your target traffic.

We will perform a Content Audit to determine the relevance and value the content provides for your customers. We will then combine this with our Keyword and Rank Tracking tool to monitor improvements in metrics. 

We create a content strategy by researching your customer. The aim is to discover the types of content and content topics they engage with. Our strategy will be to create content based on the subjects that your company can provide value towards.

Good content marketing from reputable content marketing companies requires a well-developed plan of execution. We will distribute and manage your website content to achieve optimal results in searches and user traffic.

Content Marketing can help both small and large businesses across a variety of industries. All companies with an online presence can benefit from Content Marketing.

For most people, the biggest mistake is to dive into content marketing without a clear and precise plan. A content marketing company like Carbon Spark will always present you with a powerful business plan. The goal is to achieve the highest possible level of optimisation for your website.

Local SEO
Local SEO

Improving local search visibility

On Page SEO
On Page SEO

Optimising web page content for search engines and users

Link Building
link Building

Building authority
to your business

Technical SEO
Technical SEO

Making sure your site
has a solid foundation.

Keyword Research
Keyword Research

Discovering & Analysing Customer Search Terms

Ready to learn more?

Speak to us about your
business

Call Us